BIOMEDICAL ENTREPRENEURSHIP
- USD200.00
This course is designed to provide participants with a strategic overview of best practices in leadership and investment management of innovative, technology-oriented, high growth biomedical enterprises. Also, provides a strategic insight in the business development and marketing of biomedical products and technologies. An overview of the R&D division of the pharmaceutical industry is provided to better comprehend the innovation in the industry. The course has been structured such that it covers all aspects ranging from product pricing strategies, in- and out-licensing of products and technologies in business development, issues in market entry and development, brand development etc.
Description
Course Content:
- GEM 1 – Leadership, governance, and management of world-class healthcare companies
- GEM 2 – Strategic management of innovation and technology commercialization
- GEM 3 – Financial analysis and investment management in technology companies
- GEM 4 – Business development and marketing of bio products, services, and medical technologies
- GEM 5 – Best practice management – Legal & Intellectual property in Healthcare companies
- GEM 7 – Technology transfer & licensing agreements
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